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Practical Social Media Mgmt

Prerequisite: Fundamentals of Social Media or equivalent experience with social media tools.

This will be a hands-on interactive class in the computer lab.

Are you looking to create a social media program for your department or
take your existing one to the next level? Would you benefit from some
hands-on social media training that includes working on your social media
profiles and pages and getting questions answered as you go?

This full-day workshop is packed with tips, tools and techniques for
creating, measuring and monitoring a successful social media presence for
your department. Designed for participants who have an understanding of
their social media goals and the sites they will use, this course covers
the nuts and bolts of social media and includes time for participants to
dig into their profiles and pages and learn how to follow best practices
and get the best results from their efforts.

You will leave this course with a greater confidence and comfort level in
the management of your personal and professional social media presence. 

What you'll learn:
-   How to identify keywords and phrases to optimize your profiles and 
-   How to set up, manage and monitor your Facebook for Business page
-   How to leverage Twitter to create community, conversation and 
    connection among your followers
-   How to use LinkedIn for recruiting, referrals and networking 
-   Tips for using YouTube as part of your department?s social media 
-   How to use scheduling/management tools like Tweetdeck and Hootsuite 
-   How to do effective ?listening? as part of your social media program

Cost: $175.00


Course Code Dates Times Location Click to Register
SOC115 10 Tue., Jan. 13 9:30 a.m. - 4:30 p.m. CWD Register
SOC115 11 Tue., Apr. 28 9:30 a.m. - 4:30 p.m. CWD Register

Related Courses
Fundamentals of Social Media


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July - December 2014 Schedule

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Center for Workplace Development
124 Mt. Auburn St., Third Floor
Cambridge, MA 02138
Phone: 617-495-4895

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