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Practical Social Media Mgmt

Prerequisite: Fundamentals of Social Media or equivalent experience with social media tools.

This will be a hands-on interactive class in the computer lab.

Are you looking to create a social media program for your department or 
take your existing one to the next level? Would you benefit from some 
hands-on social media training that includes working on your social 
media profiles and pages and getting questions answered as you go?

This full-day workshop is packed with tips, tools and techniques for 
creating, measuring and monitoring a successful social media presence 
for your department. Designed for participants who have an 
understanding of their social media goals and the sites they will use, 
this course covers the nuts and bolts of specific social media tools 
such as Twitter and Facebook, and includes time for participants to dig 
into your profiles and pages and learn how to follow best practices and 
get the best results from their efforts. Class feedback and experience 
will adjust the nature of the hands on work we do. 

You will leave this course with a greater confidence and comfort level 
in the management of your personal and professional social media 
presence. 

What you'll learn:
-  How to identify keywords and phrases to optimize your profiles and 
   posts
-  How to set up, manage and monitor your Facebook for Business page
-  How to leverage Twitter to create community, conversation and 
   connection among your followers
-  How to use LinkedIn for recruiting, referrals and networking 
-  Tips for using YouTube as part of your department’s social media 
   program
-  The value of  using scheduling/management tools like  Hootsuite 
-  How to do effective ”listening” as part of your social media program 

Cost: $175.00

Sessions

Course Code Dates Times Location Click to Register
SOC115 10 Tue., Jan. 13 9:30 a.m. - 4:30 p.m. CWD Register
SOC115 11 Tue., Apr. 28 9:30 a.m. - 4:30 p.m. CWD Register

Related Courses
Fundamentals of Social Media


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January - June 2015 Schedule

Contact Us

Center for Workplace Development
124 Mt. Auburn St., Third Floor
Cambridge, MA 02138
Email: training@harvard.edu
Phone: 617-495-4895

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