Practical Social Media Mgmt
Prerequisite: Fundamentals of Social Media or equivalent experience with social media tools.
This will be a hands-on interactive class in the computer lab. Are you looking to create a social media program for your department or take your existing one to the next level? Would you benefit from some hands-on social media training that includes working on your social media profiles and pages and getting questions answered as you go? This full-day workshop is packed with tips, tools and techniques for creating, measuring and monitoring a successful social media presence for your department. Designed for participants who have an understanding of their social media goals and the sites they will use, this course covers the nuts and bolts of social media and includes time for participants to dig into their profiles and pages and learn how to follow best practices and get the best results from their efforts. You will leave this course with a greater confidence and comfort level in the management of your personal and professional social media presence. What you’ll learn: • How to identify keywords and phrases to optimize your profiles and posts • How to set up, manage and monitor your Facebook for Business page • How to leverage Twitter to create community, conversation and connection among your followers • How to use LinkedIn for recruiting, referrals and networking • Tips for using YouTube as part of your department’s social media program • How to use scheduling/management tools like Tweetdeck and Hootsuite • How to do effective “listening” as part of your social media program
Fundamentals of Social Media
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