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Strategic Social Media Mgmt

Do you have a managerial role in your department’s social media presence? 
Are you looking to make sure that everything you do in social media makes
sense from an organizational perspective and aligns with your department
goals? 

It’s easy for organizations to get caught up in the tactical activities of
posting content and responding quickly to fans and followers on their
social media sites. But without maintaining a view of the bigger picture as
you create, manage and monitor your program, you run the risk of creating
meaningless noise with your audiences. 

This 3-hour class, designed for those who oversee social media programs
within Harvard University, will delve into the various decisions and
considerations that need to be addressed to achieve a successful program –
from setting a strategic plan to measuring results to following best
practices. 

We will discuss how to align social media communications with your
organizational goals so that everything is integrated to build community,
conversation and connection on an ongoing basis. This course will follow a
lecture format but interaction and participation will make for an optimum
class experience. 

What you’ll learn:
•   Tips for aligning your social media strategy with your organizational 
    goals
•   How to communicate your social media strategy and goals to your team 
    so everyone is enthusiastically on board and willing/able to 
    participate
•   How to build a strong, unique voice/personality in your social media 
    efforts
•   How to measure the results of your programs and make refinements when 
    necessary
 

Cost: $75.00

Sessions

Course Code Dates Times Location Click to Register
SOC135 7 Tue., Nov. 18 9:00 a.m. - 12:00 p.m. CWD Register
SOC135 8 Thur., Feb. 12 9:00 a.m. - 12:00 p.m. CWD Register
SOC135 9 Thur., May 21 9:00 a.m. - 12:00 p.m. CWD Register

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July - December 2014 Schedule

Contact Us

Center for Workplace Development
124 Mt. Auburn St., Third Floor
Cambridge, MA 02138
Email: training@harvard.edu
Phone: 617-495-4895

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