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Strategic Social Media Mgmt

Do you have a managerial role in your department's social media 
presence? Are you looking to make sure that everything you do in social 
media makes sense from an organizational perspective and aligns with 
your department goals? 

It's easy for organizations to get caught up in the tactical activities 
of posting content and responding quickly to fans and followers on 
their social media sites. But without maintaining a view of the bigger 
picture as you create, manage and monitor your program, you run the 
risk of creating meaningless noise with your audiences. 

This 3-hour class, designed for those who oversee social media programs 
within Harvard University, will delve into the various decisions and 
considerations that need to be addressed to achieve a successful 
program - from setting a strategic plan to measuring results to 
following best practices. 

We will discuss how to align social media communications with your 
organizational goals so that everything is integrated to build 
community, conversation and connection on an ongoing basis. This course 
will follow a lecture format but interaction and participation will 
make for an optimum class experience. 

What you'll learn:
-  Tips for aligning your social media strategy with your departmental 
-  How to communicate your social media strategy and goals to your team 
   so everyone is enthusiastically on board and willing/able to 
-  How to build a strong, unique voice/personality in your social media 
-  How to measure the results of your programs and make refinements 
   when necessary

IMPORTANT NOTE About Classes and Enrollment

Please see our flyer (link below) for all classes currently open for
enrollment (July - August offerings only) as well as our full list of
offerings (July – December). Starting July 25th all classes will be listed
for browsing and enrollment in the new Harvard Training Portal. Learn more
about the Training Portal via the link below.

Enrollment is currently via the PeopleSoft Log-In link at the top-right of
this page for classes in July and August. Please use the SEARCH BY COURSE
NUMBER option in PeopleSoft as some course titles are changing. 

CWD Courses Flyer
Harvard Training Portal

Cost: $75.00


Course Code Dates Times Location Click to Register
SCO135 13 Wed., Jun. 8 9:00 a.m. - 12:00 p.m. CWD Register


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