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Strategic Social Media Mgmt

Do you have a managerial role in your department's social media 
presence? Are you looking to make sure that everything you do in social 
media makes sense from an organizational perspective and aligns with 
your department goals? 

It's easy for organizations to get caught up in the tactical activities 
of posting content and responding quickly to fans and followers on 
their social media sites. But without maintaining a view of the bigger 
picture as you create, manage and monitor your program, you run the 
risk of creating meaningless noise with your audiences. 

This 3-hour class, designed for those who oversee social media programs 
within Harvard University, will delve into the various decisions and 
considerations that need to be addressed to achieve a successful 
program - from setting a strategic plan to measuring results to 
following best practices. 

We will discuss how to align social media communications with your 
organizational goals so that everything is integrated to build 
community, conversation and connection on an ongoing basis. This course 
will follow a lecture format but interaction and participation will 
make for an optimum class experience. 

What you'll learn:
-  Tips for aligning your social media strategy with your departmental 
   goals
-  How to communicate your social media strategy and goals to your team 
   so everyone is enthusiastically on board and willing/able to 
   participate
-  How to build a strong, unique voice/personality in your social media 
   efforts
-  How to measure the results of your programs and make refinements 
   when necessary

Cost: $75.00

Sessions

Course Code Dates Times Location Click to Register
SOC135 8 Thur., Feb. 12 9:00 a.m. - 12:00 p.m. CWD Register
SOC135 9 Thur., May 21 9:00 a.m. - 12:00 p.m. CWD Register

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January - June 2015 Schedule

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Center for Workplace Development
124 Mt. Auburn St., Third Floor
Cambridge, MA 02138
Email: training@harvard.edu
Phone: 617-495-4895

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